PSSD is turning 20! We invite our alumni, past and present faculty, and current students to celebrate this milestone together.
PSSD has nurtured a global community of designers, researchers, and industry leaders for two decades. This anniversary is a chance to reflect on our journey, reconnect with our community, and envision the future of Product-Service System Design.
Celebration Details
All events will take place in June 2025 at Bovisa Design Campus:
June 11-27 – 20th Anniversary Exhibition (Building 2, Ground Floor)
June 20-21 – Intergenerational Design Jam (Building 3, Workshop Rooms)
June 25 – Official Celebration Event (Building 2, B2.1.1 Room)
We’ve designed this celebration to help our community “Reconnect Through Time”—and there are multiple ways to participate!
How to Get Involved
More details on the initiatives are below:
PSSD Alumni Project Exhibition
Come and explore two decades of real-world impact by PSSD alumni!
This curated exhibition features projects developed by the alumni from around the world—spanning different fields, industries, and contexts. These works were selected by a dedicated committee for their creativity, societal relevance, and alignment with the PSSD approach.
From healthcare to sustainability, from systems innovation to local entrepreneurship, this exhibition demonstrates the versatility and power of Product-Service System Design. Whether you're a student, alum, faculty, or visitor, you'll find ideas to inspire, provoke, and challenge.
Drop by anytime during the exhibition period. No registration required.
Intergenerational PSS Design Jam
June 20–21, Building 3, Workshop Rooms – Registration Required
→ Register here – Free, closes June 17!
Let’s reconnect across generations!
The Intergenerational Design Jam brings together current students, alumni, and faculty for two days of vibrant exchange and co-creation. Through storytelling, roundtable dialogue, and hands-on design sessions, we’ll collaboratively explore the past, present, and future of PSSD.
- June 20 (Friday), 18:00–20:30
A warm welcome session opens the event, followed by a roundtable featuring voices from different PSSD eras. We'll share stories, lessons, and dreams—while enjoying snacks and an informal atmosphere.
- June 21 (Saturday), 9:30–18:00
An immersive, full-day co-design workshop. Participants will form mixed-generation teams to tackle speculative prompts using creative tools and methods. The goal is to prototype future visions of PSSD, reflecting on its evolution and relevance today.
Join our Intergenerational Design Jam—a special chance to collaborate and network!Results will be showcased during the celebration event on the 25th of June.
Open to all: PSSD students, alumni, and faculty Bonus: collaborative kits, reflection boards, and lunch provided!
Official Celebration Event
June 25, 16:30–20:00, Building 2, Room B2.1.1 – Registration Required
→ Register here – Free, closes June 17!
The grand finale of our 20th Anniversary festivities!
Join us for an unforgettable evening filled with inspiration, stories, and celebration—bringing together the full PSSD community under one roof.
Expect a rich program of events:
・Talks and insights from guest speakers and alumni
・Reflections from the Intergenerational Jam
・Global messages and snapshots from Alumni Circles worldwide
・Samsung Passion in Action Award Ceremony, celebrating innovative student projects at the intersection of sports and technology
・Exhibition highlights and walkthrough
・Milan-style aperitivo & photo booth to close the night in true PSSD fashion
This event marks not just a celebration—but a moment to look back, connect deeply, and toast to what lies ahead for PSSD and the world of service design.
Let’s celebrate together the spirit that has shaped 20 years!
Passion in Action with Samsung – Sport & Technology Challenge
The challenge has now concluded—but the celebration continues!
During the Official Celebration Event on June 25, we will announce and honor the winning projects developed by current students in collaboration with Samsung.
These works reimagine the future of sports, wellness, and human-tech interaction through the lens of service design. The finalists’ innovative ideas reflect the bold, critical, and forward-thinking mindset that defines the PSSD community.
PSSD Alumni Worldwide Circles
Join the PSSD Alumni Slack group from here!
Wherever you are in the world—you’re part of the celebration.
The PSSD Circles are informal local meetups hosted by alumni across the globe. From Berlin to Tokyo, New York to Tehran, these gatherings offer a space to reconnect, reflect, and share the journey from student to professional.
・What do the next 20 years of service design look like?
・What does “community” mean beyond graduation?
・Let’s talk, laugh, and listen.
・Photos, quotes, and reflections from these events will be featured during the exhibition and celebration event.
Join a Circle near you or start one yourself—and let’s stay connected.
A further calendar of side events is coming soon!
Stay updated! Follow us on Instagram: @pssd.polimi
We can’t wait to reconnect and celebrate with you!
Daniela Sangiorgi – Head of PSSD (2022-present)
Anna Meroni – Head of PSSD (2016-2021)
Luisa Collina – Head & Founder of PSSD (2005-2015)